Gen Y jobseekers looking for different qualities

Generation Y jobseekers entering positions such as graduate sales jobs are demanding different benefits, research shows.

Encapsulating those born since 1980, figures from the Chartered Institute of Personnel and Development (CIPD) show 46 per cent of managers believe this group's attributes differ from previous ones.

It suggests this demographic are increasingly seeking more flexibility in their jobs, with the ability to accommodate their family and personal lives.

As those graduating from university at the moment are likely to come from this age bracket this could impact on graduate sales jobs.

The CIPD's figures also found Generation Y employees were more likely to look for developmental engagement from their managers and require a higher level of involvement from their superiors in the company hierarchy.

Head of operations, research and policy at the group Vanessa Robinson claims these suggest management innovation has stagnated.

"The research shows that organisations have not yet fully considered how management innovation can be used to embrace the needs of Generation Y employees," she says.

CIPD represents 132,000 employees and works to serve the professional interests of these people.

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Filed: 07-10-2008